Laurence Gartel Unveils $200K Art Car at Fisher IslandPosted on: December 6th, 2014 by SoFlaNights.com
Fisher Island Club, one of the world’s most exclusive private island communities, presented an extraordinary exhibition by the “Father of Digital Art,” Laurence Gartel, who unveiled his latest “Art Car” in the form of a $200,000 RENNtech Mercedes-Benz Super Car during Art Basel Miami Beach 2014. A collaboration with Club Member Nataly Stuart, the car was wrapped in an abstract digital collage of vibrant images inspired by the tropical beauty and nature of Fisher Island Club, and revealed at the island’s Town Center during an event being held exclusively for Club Members.
Gartel, a globally acknowledged pioneer of the Digital Art movement who originally taught Andy Warhol how to use the Amiga Computer in the 1980s, also presented recent prints of exhibition announcements, museum shows, art conferences and nonprofit causes. These works portray a prolific international career that touches on a spectrum of sociological influences though dramatic and colorful geometric renditions. Utilizing Stuart’s original photographs as a source of inspiration, Gartel also unveiled a newly created Fisher Island Club work of art designed exclusively for the event and in celebration of this year’s Art Basel. A portion of the proceeds from this special limited edition print will benefit Miami Children’s Hospital.
“We are pleased to welcome Laurence Gartel for this inspiring installation,” said Lackner. “His diverse collection of pieces, particularly the Art Car, truly captures the progress of digital art over the decades and will provide an engaging exhibition that is sure to excite our Members and stimulate the senses.”
Gartel has spent the last four years producing Art Cars. His first commission was with Tesla Motors to transform an electric Tesla Roadster into a work of art by wrapping the car’s body in bold, colorful vinyl designed by the artist. The Roadster, which was unveiled in 2010 during Art Basel Miami Beach, quickly went viral to over 25,000 websites and is still making waves today. Gartel, who was featured with his own pavilion at the 113th New York International Auto Show, has also done Art Cars with Rolls Royce, Ferrari and Cadillac.
Photos/Video by: Melissa Donaldson