Wednesday, March 25, 11:30am-10pm – 1 Hotel South Beach, 2341 Collins Avenue, Miami Beach
After three years of construction and a complete overhaul of the building, Starwood Capital Group’s Barry Sternlicht and developer Richard LeFrak opened the highly anticipated 1 Hotel South Beach, the first property for the new mission-driven 1 Hotels brand. Set to be an industry game-changer, the hotel plans to truly upend the world of hospitality through a socially and environmentally conscious platform in celebration of the beauty and preservation of nature.
Festivities around the opening included a sage burning to cleanse the iconic property for many more years of success; the unveiling of the hotel’s signature 1 coral stone sculpture and a special presentation from Wynwood-based partner “Plant the Future” of butterflies timed to breathe life the same day the hotel open its doors. As the opening comes one day before the city’s 100th birthday, 1 Hotel South Beach placed two temporary zeros made out of plants and natural products next to the coral stone sculpture in celebration of the city’s history and taking it into its future.
1 Hotel South Beach holds 426 rooms and 155 residences. The rooms are spacious and environmentally friendly decorated. Locally sourced furniture and reclaimed wood is present in each room. Rooms are supplied with triple filtered water and the glasses are made from recycled wine bottles. 1 Hotel South Beach also offers four outdoor pools, including a rooftop pool and lounge.
Hotel executives, developers, celebrity chef Tom Colicchio, Miami Beach Mayor Philip Levine and others joined daytime festivities. The celebration continued in the evening, hosted by 1 Hotel South Beach ownership, Barry Sternlicht & Richard Lefrak and SFX CEO Bob Sillerman, featuring “Mogul Party” and celebrity filled red carpet including Paul Oakenfold, Bob Sinclar, Paris Hilton, and Tommy Hilfiger.